When it comes to digital marketing, one of the most important skills you can learn is google keyword planner tool. Without the right keywords, your content may never reach the right audience. Think of keywords as the bridge between what people are searching for online and the content you’re creating.

Now, you don’t need expensive tools to get started. There are plenty of  google research planner tool and methods that can help you discover what your audience wants and how you can provide it. In this guide, I’ll walk you through *step-by-step keyword research techniques*, plus the best free tools you can use right away.

 What is Keyword Research?

Keyword research is the process of finding the exact words and phrases people type into search engines like Google, Bing, or YouTube. For example, when someone searches “best coffee shop near me”, the phrase “coffee shop” is the main keyword.

 

Good keyword planner toole helps you:

• • Understand what your target audience is searching for.

• • Spot high-traffic, low-competition keywords.

• • Create blogs, ads, or videos that answer real questions.

• • Improve your chances of ranking on Google.

In short, keywords tell you exactly what your audience wants.

 

 2. Use Free google Keyword planner Tools

Here are some of the most popular *free sites for keyword research*:

• • Google Keyword Planner(ads.google.com)

• • Free tool from Google Ads.

• • Shows search volume, keyword ideas, and competition levels.

• • Example: Type in “digital marketing,” and it might suggest “digital marketing jobs” or “digital marketing courses.”

How to use it:

1. Sign up for a free Google Ads account.

2. Go to Tools & Settings → Keyword Planner.

3. Enter your main keyword to see related ideas.

 

 Ubersuggest (neilpatel.com/ubersuggest)

• • Easy-to-use keyword research tool created by Neil Patel.

• • Gives keyword volume, difficulty level, and suggestions.

• • Great for beginners who want a simple overview.

 AnswerThePublic (answerthepublic.com)

• • Converts search queries into a visual keyword map.

• • Shows real questions people ask (like “how,” “why,” “what”).

• • Example: For “coffee,” it might suggest “how to make coffee at home” or “why coffee is good for you.”

 Ahrefs Free Keyword Generator(ahrefs.com/keyword-generator)

• • Generates up to 100 keyword ideas for free.

• • Also shows keyword difficulty scores.

• • Helpful for finding lower-competition keywords.

  Google Trends (trends.google.com)

• • Shows which topics are trending right now.

• • Lets you compare terms like “Instagram ads” vs “Facebook ads.”

• • Excellent for spotting seasonal trends.

Keyword Surfer (Chrome Extension)

• • Free Chrome extension.

• • Displays search volume right inside Google’s search bar.

• Example: Search “best digital marketing course” and see instant keyword data.

 3. Check Keyword Competition

Not all keywords are worth targeting. Some are too competitive.

 Example:

• • High competition: “Digital Marketing” (too broad, hard to rank).

• • Low competition: “Digital Marketing Courses in India Free” (more specific, easier to rank).

The trick is to balance search volume with competition.

 

4. Focus on Long-Tail Keywords

Long-tail keywords are longer, specific phrases that people use when they know exactly what they want.

Example: Instead of “coffee,” go with “best coffee shops in New York City.”

Why long-tail keywords work:

• • Easier to rank for.

• • Attracts more targeted visitors.

• Higher conversion rates (people searching them are ready to act).

 5. Spy on Competitor Websites

Your competitors are already ranking for keywords—so why not learn from them?

• • Visit their websites and note their blog titles and categories.

• • Use free tools like Ubersuggest or Ahrefs Site Explorer to see which keywords they’re ranking for.

• Pick out low-competition keywords they might be missing.

 6. Organize and Plan Your Keywords

Once you have a good list, organize it into categories:

• • Primary Keywords→ “Digital Marketing”

• • Secondary Keywords→ “Social Media Marketing,” “SEO Basics”

• • Long-Tail Keywords → “Digital marketing for beginners in 2025”

Having an organized list makes it easier to create content that flows naturally

 Real Example: Doing Free Keyword Research

Let’s say you want to write about “Digital Marketing for Beginners.”

 

1. Go to Ubersuggest → Search “digital marketing.”

2. Suggestions might include:

• • “digital marketing courses free”

• • “digital marketing strategy for small businesses”

• • “digital marketing jobs in India”

• • 3. Use *AnswerThePublic* to find questions like:

• • “What is digital marketing?”

• “How can I learn digital marketing at home?”

4. Organize them into your blog outline.

Now you’ve got real keywords ready to target—all for free.

 Why google keyword planner tool is Powerful

• • Saves money—no expensive tools required.

• • Gives insights into what your audience wants.

• • Improves your SEO rankings over time.

• • Builds trust and authority in your niche.

• • Helps small businesses compete with bigger brands.

 Final Tips for Beginners

• • Always write for people first, search engines second.

• • Use long-tail keywords for easier wins.

• • Cross-check results using at least two free tools.

• • Keep updating your keyword list as trends change.

• Quality content is more important than keyword stuffing.

 Quick List of google keyword planner tools free

• • Google Keyword Planner→ [ads.google.com](https://ads.google.com)

• • Ubersuggest → [neilpatel.com/ubersuggest](https://neilpatel.com/ubersuggest)

• • AnswerThePublic → [answerthepublic.com](https://answerthepublic.com)

• • Ahrefs Free Keyword Generator → [ahrefs.com/keyword-generator](https://ahrefs.com/keyword-generator)

• • Google Trends → [trends.google.com](https://trends.google.com)

• • Keyword Surfer→ [Chrome Extension](https://chrome.google.com/webstore)

 Conclusion

google Keyword planner tool is not just for SEO professionals—it’s for anyone who wants to grow online. With tools like *Google Keyword Planner, Ubersuggest, and AnswerThePublic*, you can uncover what people are really searching for without spending a dime.

The secret is to focus on long-tail, low-competition keywords and then create useful, engaging content around them. If you stay consistent, even free keyword research can bring you real traffic, more leads, and long-term growth for your business.